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Showing posts from September, 2017

Advertisement for film

Advertisement for film Advertisement has always been an important part of the marketing process of film. Without advertisement for a new film there would be no "buzz" for the release, without this buildup of anticipation from eager soon to be movie viewers there would be no profit from the film. Without this profit the film project would be a failure even if it was the greatest film of all time because the money spent on it was never made back. To make sure there is anticipation for the release advertisement is created. There are many different types of advertisement, there are new forms of advertisement for films being created as the internet becomes more popular than television. A prime example of this is viral videos, a viral video is when a video spreads rapidly from sharing, viral videos often receive millions of views.  Carrie (2013)  Carrie was a horror film released in 2013, to create anticipation for the film the marketing team created a  "social e

Meshes of the afternoon

Meshes of the afternoon Meshes of the afternoon is a short film created by Maya Deren in 1943. The short film is one of most early influential films in American Experimental Cinema. Maya Deren was Born in 1917 in Ukraine, she was Trained in dancing and poetry and Studied literature at Columbia university. Maya Deren was a Significant figure in “underground film” due to her high level of skill in experimental films. At the time of making Meshes of the afternoon she was an amateur at film directing. She is knows as the "Mother of underground film".Maya was married to Alexandr Hackenschmied, he was a photographer, film director, editor and cinematographer.  He shot Meshes of the afternoon and his wife Maya was the main actress. Meshes of the afternoon was the first film to be released that was directed by a women and had a women as a narrative lead. The film was released during WW2 which was a time of conflict and shifting roles. Women started doing the jobs that men would do