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Advertisement for film

Advertisement has always been an important part of the marketing process of film. Without advertisement for a new film there would be no "buzz" for the release, without this buildup of anticipation from eager soon to be movie viewers there would be no profit from the film. Without this profit the film project would be a failure even if it was the greatest film of all time because the money spent on it was never made back. To make sure there is anticipation for the release advertisement is created.

There are many different types of advertisement, there are new forms of advertisement for films being created as the internet becomes more popular than television. A prime example of this is viral videos, a viral video is when a video spreads rapidly from sharing, viral videos often receive millions of views.

Carrie (2013)

Carrie was a horror film released in 2013, to create anticipation for the film the marketing team created a "social experiment" video. The video looks like a normal prank video which were very popular at the time on the website (youtube), at the end of the video it fades to black to only show the name of the film and the release date. This makes the viewer of the video interested in the film because they watched till the end of the video. This form of advertisement for the film was successful because for a short period of time it was on the front page of youtube and the video currently has 67,732,026 views.

Comments

La Jetee

La Jetee La Jetee is a french science-fiction short film created in 1962 by Chris Marker. Even though it is a short film I don't think calling it a short film does it justice. This is because the majority of the film is made up of still shots. Even though the film is mostly still shots it still makes a great story with characters with real feelings and a great strong uncomfortable atmosphere throughout the film. I personally think the film would not have been as successful as it was if it used moving shots for the whole film. This is because Chris Marker makes the viewer work to understand the story and the post-apocalyptic world it is set in. With films using moving shots especially Hollywood films the viewer is fed the plot and just has to watch and enjoy themselves but with La Jetee you have to focus on each shot or you will get lost. Even just watching every shot is not enough to fully grasp the film in its entirety. I had to watch the film multiple times before I felt lik...

The wrong trousers

https://prezi.com/p/kougjnty9-5h/

Meshes of the afternoon

Meshes of the afternoon Meshes of the afternoon is a short film created by Maya Deren in 1943. The short film is one of most early influential films in American Experimental Cinema. Maya Deren was Born in 1917 in Ukraine, she was Trained in dancing and poetry and Studied literature at Columbia university. Maya Deren was a Significant figure in “underground film” due to her high level of skill in experimental films. At the time of making Meshes of the afternoon she was an amateur at film directing. She is knows as the "Mother of underground film".Maya was married to Alexandr Hackenschmied, he was a photographer, film director, editor and cinematographer. He shot Meshes of the afternoon and his wife Maya was the main actress. Meshes of the afternoon was the first film to be released that was directed by a women and had a women as a narrative lead. The film was released during WW2 which was a time of conflict and shifting roles. Women started doing the jobs that men would do...

Film Studies

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