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Advertisement has always been an important part of the marketing process of film. Without advertisement for a new film there would be no "buzz" for the release, without this buildup of anticipation from eager soon to be movie viewers there would be no profit from the film. Without this profit the film project would be a failure even if it was the greatest film of all time because the money spent on it was never made back. To make sure there is anticipation for the release advertisement is created.

There are many different types of advertisement, there are new forms of advertisement for films being created as the internet becomes more popular than television. A prime example of this is viral videos, a viral video is when a video spreads rapidly from sharing, viral videos often receive millions of views.

Carrie (2013)

Carrie was a horror film released in 2013, to create anticipation for the film the marketing team created a "social experiment" video. The video looks like a normal prank video which were very popular at the time on the website (youtube), at the end of the video it fades to black to only show the name of the film and the release date. This makes the viewer of the video interested in the film because they watched till the end of the video. This form of advertisement for the film was successful because for a short period of time it was on the front page of youtube and the video currently has 67,732,026 views.

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The Grandmother

The Grandmother- David Lynch (1969) The Grandmother is David Lynch's first film where he was the director, writer and producer . He was also the cinematographer, animator and created the sound effects. His partner in The Grandmother was Alan Splet who did the sound for the film, this was Lynch and Splet's first time working together. The Grandmother was also David Lynch's first "true" short film that Lynch created apart from The Grandmother at the time the only "films" he had created were David Lynch The Grandmother is a short experimental film directed by David Lynch. David Lynch is an American director, screenwriter, producer, painter, musician, actor, and photographer. He is considered one of the most unique and important directors in this era. The Guardian credited him as "the most important director of this era". For him to be called the best director means his work is unique, so why is that? Unlike most film directors Lynch ...

Meshes of the afternoon

Meshes of the afternoon Meshes of the afternoon is a short film created by Maya Deren in 1943. The short film is one of most early influential films in American Experimental Cinema. Maya Deren was Born in 1917 in Ukraine, she was Trained in dancing and poetry and Studied literature at Columbia university. Maya Deren was a Significant figure in “underground film” due to her high level of skill in experimental films. At the time of making Meshes of the afternoon she was an amateur at film directing. She is knows as the "Mother of underground film".Maya was married to Alexandr Hackenschmied, he was a photographer, film director, editor and cinematographer. He shot Meshes of the afternoon and his wife Maya was the main actress. Meshes of the afternoon was the first film to be released that was directed by a women and had a women as a narrative lead. The film was released during WW2 which was a time of conflict and shifting roles. Women started doing the jobs that men would do...

A girl's own story

A girl's own story (1984) Jane Campion A Girl's Own Story is a 1984 short Australian drama film directed by Jane Campion. Jane was born in 1954 in Wellington, New Zealand. She was born in to the industry, her parents Richard Champion and Edith Hannah were prominent figures in New Zealand theatre. They attempted to build national theatre and produce plays that articulated distinctly national aesthetic. Campion has been influenced by many people however, unlike the majority of directors she was not influenced by other directors but instead people from the arts. This includes Joseph Beuys who was a sculptor who created socially and politically charged art which negotiated physical and psychological trauma through irrational mythical imagery. His inspiration can be seen through Campion's focus on physical trauma throughout the movies she has directed. An example of this is the film The Piano in which a character who plays the piano looses the ability due to p...

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