Advertisement for film

Advertisement for film

Advertisement has always been an important part of the marketing process of film. Without advertisement for a new film there would be no "buzz" for the release, without this buildup of anticipation from eager soon to be movie viewers there would be no profit from the film. Without this profit the film project would be a failure even if it was the greatest film of all time because the money spent on it was never made back. To make sure there is anticipation for the release advertisement is created.

There are many different types of advertisement, there are new forms of advertisement for films being created as the internet becomes more popular than television. A prime example of this is viral videos, a viral video is when a video spreads rapidly from sharing, viral videos often receive millions of views.

Carrie (2013)

Carrie was a horror film released in 2013, to create anticipation for the film the marketing team created a "social experiment" video. The video looks like a normal prank video which were very popular at the time on the website (youtube), at the end of the video it fades to black to only show the name of the film and the release date. This makes the viewer of the video interested in the film because they watched till the end of the video. This form of advertisement for the film was successful because for a short period of time it was on the front page of youtube and the video currently has 67,732,026 views.

Comments

The Grandmother

The Grandmother- David Lynch (1969) The Grandmother is David Lynch's first film where he was the director, writer and producer . He was also the cinematographer, animator and created the sound effects. His partner in The Grandmother was Alan Splet who did the sound for the film, this was Lynch and Splet's first time working together. The Grandmother was also David Lynch's first "true" short film that Lynch created apart from The Grandmother at the time the only "films" he had created were David Lynch The Grandmother is a short experimental film directed by David Lynch. David Lynch is an American director, screenwriter, producer, painter, musician, actor, and photographer. He is considered one of the most unique and important directors in this era. The Guardian credited him as "the most important director of this era". For him to be called the best director means his work is unique, so why is that? Unlike most film directors Lynch ...

La Jetee

La Jetee La Jetee is a french science-fiction short film created in 1962 by Chris Marker. Even though it is a short film I don't think calling it a short film does it justice. This is because the majority of the film is made up of still shots. Even though the film is mostly still shots it still makes a great story with characters with real feelings and a great strong uncomfortable atmosphere throughout the film. I personally think the film would not have been as successful as it was if it used moving shots for the whole film. This is because Chris Marker makes the viewer work to understand the story and the post-apocalyptic world it is set in. With films using moving shots especially Hollywood films the viewer is fed the plot and just has to watch and enjoy themselves but with La Jetee you have to focus on each shot or you will get lost. Even just watching every shot is not enough to fully grasp the film in its entirety. I had to watch the film multiple times before I felt lik...

The wrong trousers

https://prezi.com/p/kougjnty9-5h/

Film Studies

Search This Blog